Tuesday, February 28, 2012

Social Network | Stacey Dahl

Social network is a structure made up of individuals or organizations that are grouped on the basis of interdependency like values, ideas, friendship, trade, workplace, and so on. It can be a group of small communities or divisions of neighbourhood. Social networks are more popular online rather than in person. This is because there are millions of users on the Internet sharing common interests, willing to make newer connections either for business networking or for friendship. Social sites are used for online social networking.

Social networks work like an online community of like-minded users sharing common interests. They use these social sites for getting together to share and discuss their ideas and problems on subjects of their interest. Some of the commonly used social networks are Orkut, Facebook, Hi5, Classmates, MySpace, Yahoo!, 360 and so on. The commonly used social tools include blogs, bookmarking sites, search engines, RSS feeds and so on. Now-a-days business have started utilizing these free resources to market themselves for building up their image and generate traffic to their websites.

Businesses should adopt a different marketing strategy to market on social network sites. Their goal should be to increase their presence in the cyber world, build backlinks, and brand themselves. If you are new to the Internet, it is important to build your presence to promote your products and services. Creating a business profile on these network sites can help to locate your business easily on the search engines. Branding helps to establish credibility and expertise in the business. Businesses could brand themselves in many ways. Writing articles related to the business and posting them on blogs of the social network sites, opening discussion forums etc are some such ways. For business to market themselves on these social network sites, they have to adopt the concept of ?friend? friendly approach. This means they must approach the users as friends. Once the businesses are able to create a group of such loyal friends, they can effectively begin to market their products or services by sending bulletins to these friends. This helps to develop a good relationship between the business and the users. Social network can also be used to generate website traffic. This is achieved through targeted audiences and referrals from these targeted audiences.

Many businesses have started making their presence known to their audiences with social network sites. Self storage industry is one among them. Self storages are units which can be rented on a monthly basis for storing your extra stuff which is not commonly used. These storage facilities are available in different sizes. Internet is the best place to look out for detailed information on companies providing self storage facilities. It is now possible to search for self storage facilities on online directories and classifieds. This helps you to compare the various providers. Many self storage business owners have gone online in order to reduce their costs. Many such businesses have also started their own self storage social networks to attract and reach out to more people and to brand themselves among their existing and newer customers.

Thus, it is the choice of each business whether to use them for marketing or for creating awareness for their products and services among the people.

By: laqu8877b
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Source: http://staceydahl.me/2012/social-network-2/

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