A lot has changed in the jewelry business in the last 100 years. Diamond cuts have drastically improved, jewelry designs have changed, and perhaps most importantly, nearly half of all purchases happen over the Internet. Jewelry shoppers today are more informed and savvy than ever, and small, family-owned companies must now keep pace with multinational corporations that can easily undercut them in price, if not in quality and customer service. In this kind of competitive environment, you might think that a 100-year-old jewelry company might not be able to keep up with the pace. But King Jewelers has been around for over 100 years, and has managed to adapt and innovate to keep up with the changing times.
100 years ago, King Jewelers was a small shop selling gold jewelry and selling and repairing watches. Today, in its fifth generation of family ownership, King Jewelers has two bricks and mortar retail locations (in Aventura, Florida, and Nashville, Tennessee) as well as a thriving e-commerce site. The inventory has expanded from its humble roots to become one of the best sources for designer engagement rings, jewelry and watches, with over sixty designer engagement ring and watch brands featured on the e-commerce site alone. Jewelry designers include A. Jaffe, Tacori, Scott Kay, Verragio, Ritani and Vatche?some of the most elite names in the business. In addition to the classic diamond cuts the company has always sold, King Jewelers has kept up with modern, ultra-high standards in the diamond industry by offering Forevermark Diamonds?one of the finest brands of diamonds out there.
Their century of experience in the diamond industry has given the folks at King Jewelers a unique understanding of what a purchase of a piece of diamond jewelry or an engagement ring means to people. Their website is referred to as www.kings1912.com When a couple comes into the store looking for Verragio rings, for example, Scott and Maxine King, the current president and CEO of the company, know that they are not just looking for a pretty piece of jewelry, but for a precious symbol of one of the most important moments of their lives, and an heirloom they will be able to pass on to the next generation. King?s bench jewelers have repaired rings that were originally sold by King?s founder way back in 1912, and today?s buyers look for diamonds and settings designs that are going to last another 100 years as well. That?s why they carefully select brands like Verragio Rings, Ritani and Vatche?classic, timeless pieces that are sure to withstand the test of time both in their quality of construction and in their romantic, elegant design.
Source: http://diamondstoresreviews.com/king-jewelers-review/
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